Holding Profile
Ertex, the leader in the VIP car design sector, has provided a niche service to its customers for over 35 years.
Holding Profile
ERTEX HOLDING — overview · Ankara · Istanbul (Turkey) · Düsseldorf (Germany) · Dubai (UAE)
Historical corporate profile: operating figures and development plans refer to the period covered by the 2022 source presentation. Current showroom contact details are listed separately below.
Mission, Vision & Values
Vision
To earn lasting customer loyalty through exceptional products, attentive service and dependable transport solutions.
Mission
Providing customers with the comfort and luxury of an office or home while travelling.
Values
- Safety
- Comfort
- Trust
- Luxury
“Your Office on the Highway”
Ertex Group
Ertex Group also operates in other sectors such as hotels and shopping malls in different cities in Turkey.
Big Thermal Resort
The biggest thermal hotel in the area, located on 300,000 m² of land with 40,000 m² of indoor space and 580-bed capacity.
BATIPARK
Shopping mall located on 120,000 m² of land with 140,000 m² of indoor space and 162 stores.
Timeline
Ertex has attended major motor shows around the globe over the years, strengthening its international brand image.
EV Experience
The corporate profile presents Ertex’s Etox electric concept project and its automotive engineering development.
Ertex developed Etox, a sports car project created in Türkiye.
The Turkish government granted Ertex over 2 million USD to re-design Etox as an EV. Working with METU, Ertex developed an electric vehicle concept.
At that time the market was not ready and there was no EV charging infrastructure in Turkey, so Ertex decided not to commence mass production of Etox.
Ertex still holds the know-how and technical competence needed in the EV sector.
Local Showrooms
Ertex welcomes customers in its carefully designed showrooms for an interactive experience.
Ankara Showroom (Headquarters)
Ertex's headquarter, located in the capital of Turkey, Ankara, serves as the production, sales and distribution centre.
Istanbul Showroom
Located in Nisbetiye, Etiler, among many luxurious shops — the 2nd most expensive real-estate area in Istanbul. It serves as a private lounge where customers can view all vehicles, examine interiors and take a test drive.
Global Showrooms
Ertex maintains its innovative showroom designs and experiences globally in Dubai and Germany.
Dubai Showroom
Together with its strategic partner, Ertex has had a showroom in Dubai since 2024.
Düsseldorf Showroom
The Düsseldorf showroom was built in 2021 to increase Ertex's penetration in Germany and the European market.
Product Range
Ertex has worked with 20+ different vehicle models, all meticulously designed according to clients' preferences.
Customer Profile
Ertex has many famous and governmental figures as loyal customers, serving a high-profile clientele.
- Ertex provides service to approximately 80% of Turkish parliament members and ministers.
- Close relations with Recep Tayyip Erdoğan, who is also one of Ertex's loyal customers.
- Various Turkish and international actors, singers, footballers and basketball players are notable clients of Ertex.
- Artists and athletes are photographed with Ertex vehicles and featured on social media.
- Business leaders and entrepreneurs who own large companies choose Ertex cars as their transportation method.
Certificates
Ertex is one of the few companies in Turkey that holds important licenses in the automotive sector.
Source: Ertex Executive Team · Prepared by: KPMG (2022). Figures and project plans from this historical presentation describe the period covered by the source, not current operating totals. Showroom contact details are maintained separately.
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