Holding Profile
Ertex, the leader in the VIP car design sector, has provided a niche service to its customers for over 35 years.
Holding Profile
ERTEX HOLDING — overview · Ankara · Istanbul (Turkey) · Düsseldorf (Germany) · Dubai (UAE)
Mission, Vision & Values
Vision
Having a loyal customer profile by providing premium products and service, and becoming the number-one trusted choice of transportation for its clients.
Mission
Providing customers with the comfort and luxury of an office or home while travelling.
Values
- Safety
- Comfort
- Trust
- Luxury
“Your Office on the Highway”
Ertex Group
Ertex Group also operates in other sectors such as hotels and shopping malls in different cities in Turkey.
Big Thermal Resort
The biggest thermal hotel in the area, located on 300,000 m² of land with 40,000 m² of indoor space and 580-bed capacity.
BATIPARK
Shopping mall located on 120,000 m² of land with 140,000 m² of indoor space and 162 stores.
Timeline
Ertex has attended important motor fairs around the globe over the years, strengthening its international brand image.
EV Experience
Ertex pioneered the BEV revolution in Turkey: the first local concept BEV was manufactured by Ertex as early as 2006.
Ertex designed the first sports car of Turkey, called 'Etox'.
The Turkish government granted Ertex over 2 million USD to re-design Etox as an EV. Working with METU, Ertex developed Turkey's first EV.
At that time the market was not ready and there was no EV charging infrastructure in Turkey, so Ertex decided not to commence mass production of Etox.
Ertex still holds the know-how and technical competence needed in the EV sector.
Local Showrooms
Ertex welcomes customers in its luxuriously and strikingly designed showrooms for an interactive experience.
Ankara Showroom (Headquarter)
Ertex's headquarter, located in the capital of Turkey, Ankara, serves as the production, sales and distribution center.
Istanbul Showroom
Located in Nisbetiye, Etiler, among many luxurious shops — the 2nd most expensive real-estate area in Istanbul. It serves as a private lounge where customers can view all vehicles, examine interiors and take a test drive.
Global Showrooms
Ertex maintains its innovative showroom designs and experiences globally in Dubai and Germany.
Dubai Showroom
Together with its strategic partner, Ertex has had a showroom in Dubai since 2024.
Düsseldorf Showroom
The Düsseldorf showroom was built in 2021 to increase Ertex's penetration in Germany and the European market.
Product Range
Ertex has worked with 20+ different vehicle models, all luxuriously and diligently designed according to clients' preferences.
Customer Profile
Ertex has many famous and governmental figures as loyal customers, constructing a premium segment of clientele.
- Ertex provides service to approximately 80% of Turkish parliament members and ministers.
- Close relations with Recep Tayyip Erdoğan, who is also one of Ertex's loyal customers.
- Various Turkish and international actors, singers, footballers and basketball players are considerable customers of Ertex.
- Artists and athletes are photographed with Ertex vehicles and featured on social media.
- Upper-status, high-income businessmen who own large companies choose Ertex cars as their transportation method.
Certificates
Ertex is one of the few companies in Turkey that holds important licenses in the automotive sector.
Source: Ertex Executive Team · Prepared by: KPMG (2022). All figures, information and photos are taken from the original KPMG presentation; the content has been re-laid-out in the site's own style.
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